For Sale: Priceless memories for right-minded person. Must be willing to travel, try new things, and be ready to see what comes around the bend. Sharing with family or partner is preferred. The ideal buyer would have a sense of adventure, love for nature, and appreciation of culture and history. Price is negotiable but will always have a greater value than what you paid for it.
In essence, the above is what travel agents (& consultants like myself) sell: experiences. That’s our real product. It’s not a tangible thing like an heirloom that can be handed down from generation to generation, but its value is certainly on par. And the opportunities, stories and curiosity those experiences may inspire have far-greater potential to change a life than a dusty old brooch.
From personal experience I can say that selling something that cannot be seen can be a real challenge. Web sites and brochures can only do so much to impart to the client that those pictures and those places will become part of their life history. An agent’s job isn’t just to book flights and reserve hotel rooms. To make the clients truly happy, they need to convey what’s really for sale: wistful memories that will pop into your head every third Tuesday, crowd-pleasing stories to share at dinner parties, poignant moments that will mark your life’s path, chance encounters that lead to lifelong friendships, and newly-opened doorways to worlds you’ve yet to experience. When presented in those terms, irregardless of the price tag, any trip can look like a steal.
That is why I’ve chosen to focus my business interests on destination expertise. Any agent with a phone or internet connection can book a trip. Only those whose passion is travel can really sell one. And what gets people excited? It’s knowing that they too will have pictures of that far-off place that you showed them on your iPhone. It’s them imagining themselves taking a selfie in front of the Pyramids, Taj Mahal, or Great Wall of China. It’s helping them to envision the stories they will tell about how close the elephant was while they were on safari in Zimbabwe, or how colorful the fish were when they snorkeled on the Great Barrier Reef. This is what travel is all about; hotels, airlines, cruise ships–that’s just details.
This is not to say that how you get there and where you stay doesn’t matter. On the contrary, such ‘details’ can profoundly affect the quality of ‘good’ memories, etc on a trip. But regardless of whether you are the seller or buyer always remember what the real product is—experiences. At the end of the day—and extending a bit further—our days (yeah, like until death), what we’ll value most isn’t what we have, but rather what we’ve done. It’s up to us to direct our resources into what counts. Travel is unique in that even though it costs money, you always come home richer. So if you’re in the market for some travel memories of lasting value, I just happen to know a guy…;)
To all you real or would-be travelers out there, is this something you agree with? Share your thoughts with the rest of us.